Salaar will be released in PVR Inox in India’s largest multiplex chain had refused to release the Telugu film “Salaar” in multiplexes in South India, citing a theater allocation dispute with Dhanki, starring Shah Rukh Khan. This dispelled speculation that there was.

Salaar released in India: India’s largest movie theater operator PVR INOX on Thursday revealed that Prabhas-starrer ‘Salaar‘ will indeed be released as scheduled in theaters across the US, following the manufacturer’s refusal to release the film in South Indian multiplexes. Speculation has increased further. Resolve the screen allocation conflict due to the day-ahead release of Shah Rukh Khan starrer Dhanki.

“I have come across some speculative media reports regarding the film “Salar” and its release in his PVR INOX cinemas. We would like to clarify that these reports are false.Salaar is one of the most awaited films of the year and has a scheduled release date. H. will be screened in PVR INOX cinemas across India on December 22, 2023,” said a statement issued by the multiplex chain on Thursday afternoon. PVR INOX has his 1,709 screens in 113 cities in India and Sri Lanka.

Rajkumar Hirani’s Hindi film ‘Danki’ and the big-budget Telugu film ‘Salar: Truce – Part 1’ were scheduled to hit theaters on December 21st and 22nd respectively. ‘Danki’ will be distributed by Pen Mardar and ‘Salar’ will be distributed by Anil Thadani’s AA Films. According to brokerage firm Elara Capital, the two films are expected to collect a cumulative domestic box office collection of Rs 800-900 million.

Until Thursday, industry insiders were saying that Salaar’s production house had no plans to move on to PVR-INOX and Mirage Cinema theaters in the southern states as screen allocation was earmarked for Shah Rukh Khan’s Dhanki. It was said that they did not want the movie to be released.

Salar’s producer, Chalube Gowda of Hombale Films, reportedly accused theater owners of sidelining Salar in favor of Dhanki in some theaters. On Thursday afternoon, the official account of Hombale Films posted a microblog on his platform.


Earlier, on Wednesday evening, PVR Pictures CEO Kamal Gianchandani posted on X: But this is an opportunity for us to share our perspective. We have found some ridiculous internet posts regarding unfair presentation practices at PVRINOX. No one has more respect and appreciation for all the producers who release movies in theaters than all of us at his PVRINOX. Commercial disagreements are common as major films are released in theaters on the same day. It’s not the first time. It won’t be the last. Everything will fall into place soon. Please put aside this ridiculous theory (sic). ”

Exhibitors are confident that the total box office revenue in India will reach Rs 10,637 crore in 2023. INOX reported record revenue of nearly Rs 2,000 crore during July-September 2023, an increase of 191% compared to Rs 686 crore in the corresponding quarter last quarter. Bollywood has performed well at the box office this year after a slow two years post-pandemic. His two films ‘Pathaan’ and ‘Jawan’, directed by Shah Rukh Khan, grossed him more than Rs 500 crore each worldwide. ‘Animal’ and ‘Gadar 2’ were also big hits in Hindi this year.