As prices rise, more people are buying just for close family and friends, or breaking down glitter glue and making their own.

Christmas Card Tradition Brits are buying Christmas cards individually or using glitter glue to make them, choosing quality over quantity to keep their festive traditions alive despite high postage costs. ing. Recent research shows that one-third of people want to send fewer cards this year to save money. The price of a second class stamp has risen by nearly 30% in five years to 75p. Over the same period, first class stamps rose by almost 90% to £1.25.

As the cost-of-living crisis puts pressure on budgets, consumers are getting creative, buying one-of-a-kind items for close family and friends, and buying craft scissors and glue sticks for the ultimate personal touch. Retailers say they are also picking up items. John Lewis said sales of single cards were up 36%, and Hobbycraft and The Works were in high demand for festive blank cards, stamps and stickers.

Christmas Card Tradition Lisa Roth-Johnson, director of purchasing at The Works, said, The cost of postage means shoppers are sending fewer cards and are instead sending personalized pieces for close friends and family. I think it's possible that people will start spending more time creating things."This year, we’ve found that customers are purchasing more ornaments for creative card making than traditional packs of ready-made cards.”

Christmas Card Tradition
Tender woman in a soft woolen sweater is holding beautiful handmade pine wreath made with natural materials – ribbons, fir tree branches, dry oranges and lotus, cotton flowers, cinnamon, berries, and pine cones. Christmas craft ornaments for exterior door decoration or interior cozy green design

In a move prompted by the pandemic, cards EID has canceled this pop-up shop opening at the church hall. A vacant storefront that once sold bulk Christmas cards for various charities. These days, supporters are encouraged to shop on the site.

“We’ve had a fantastic year raising hundreds of thousands of pounds for charities,” said Hilary Bloom, director of the Charity Advisory Trust, which supports the Card Aid initiative. “We discontinued it because people weren’t buying cards anymore.”

At its peak, Card Aid was preparing inventory for sale in the October half to “help people declutter”, with an average purchase of around 30 cards. It was one piece. “It was tough…but life isn’t like that now,” Blume continued. “If the [postal] service is so bad that it costs £1.25 per person plus the card fee, why would you do that? Are you going to spend £40 or £50 on a Christmas card?”

Card Although it’s no longer the norm to have a mantel full of cards or hanging them all over the room on ropes, the British are still prolific card dealers. It is difficult to estimate the total number of cards exchanged as many Christmas cards are sold in schools and charity shops. However, the Greeting Card Association (GCA) estimates that number to be a shockingly high 1 billion per year.

GCA chief executive Amanda Ferguson said sending cards was a “very British thing” as the overall market for personal cards, including birthday cards, was £1.5 billion last year. . She said while some people may be sending fewer cards this Christmas, her research found that 18 to 34-year-olds are sending more cards than a generation ago. said. “In the UK, cards are part of our lives.”

She added: “When I was little, my mother would come home with a box of 50 or 100 Christmas cards. We all sat around a table and wrote cards.Nowadays, there is more emphasis on choosing small amounts of cards and individual cards for special people.

“Postage does have an impact.” Mr. Ferguson added. But she added that being able to send a card anywhere in the UK for 75p is “still good value for money”.

The bags of Christmas cards delivered by the Royal Mail are smaller these days, but the annual deal is still a win for its smaller rival Scout Post. A Scouts spokeswoman said the unofficial postal service was thriving, with 50 services operating across the country this year.

Scout posts, with an average fee of 40p per card, are an important source of funding, he said, adding: “In some programmes, individual Scout groups cover a village, while others cover a wider area. Some band together to work in the community,” he added. Approximately 250,000 cards are expected to be delivered by Christmas. ”